Trade Business Optimised
FinConstruct was created from experience across both finance and the trades. We understand that running a successful trade business involves much more than being good at the trade. As businesses grow, owners increasingly need to manage people, margins, and systems. We help established trade businesses manage that complexity.
Behind the Vision
FinConstruct is an extension of your own team, born from a drive to bridge the gap between hard-won trade knowledge and high-level financial strategy. We partner with you to provide hands-on, practical guidance for your growth.
Belinda Donovan
Director
Belinda has over 20 years’ experience in accounting and finance, with a degree in Accounting from the University of Queensland.
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Married to a tradie, Belinda has been in the trenches in the construction industry supporting her husbands business. She works with business owners who want fewer financial surprises and more confidence in day-to-day decisions. Belindas' focus is practical, clear financial support that fits how real businesses actually operate.
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Working alongside existing bookkeepers and accountants, bridging the gap to help owners understand what the numbers are really telling them and where risks or pressure points may be building. Belinda is passionate about turning financial information into something useful — reducing surprises and supporting better decisions that helps businesses grow.
Alisha Pham
Director
Alisha anchors the operational flow for tradies by working closely with owners to break down intimidating business hurdles into simple, direct tasks that ensure long-term stability and success.
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Alisha brings deep financial expertise, hands‑on experience and a commitment to helping small business owners succeed. With a strong background in business finance and analysis — including roles as a finance manager and work supporting organisations in Brisbane — she understands what it takes to turn messy books into clear, actionable insights.
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With her focus on trust, simplicity and long‑term partnership, Alisha works alongside trades to remove financial stress and unlock the true potential of their business.